Networking had always been an indispensable tool for human beings since times immemorial as far as social interaction was concerned. Networking has, since the dawn of human civilization, played an overarching role in the evolutionary process of mankind and has made human beings amongst the most social of all livings beings on earth. Though the various connotations or nuances of communicating or ‘networking’ have changed and evolved concomitantly with the gradual development of mankind, the root meaning has remained the same.
In the 21st century, networking is not just a means of relating and articulating with people on a social level. Rather, it has taken on a broader perspective in the present times, and is perhaps the most strategic tool that aids in the deliverance of ROI in any kind of business or trade. The significance of networking in all other walks of life can’t be underestimated either.
For instance, you’d have to connect with influential people and network with business organizations and establishments if you want to accomplish your career objectives and reach the pinnacle in your area of specialization. Much of what happens in today’s online world and even the real world is impacted by automated social media networking. So, networking in every sense of the term has become a sine-qua-none in almost every individual’s life.
In fact, communicating with others is so vital nowadays that our lives would come to a virtual standstill if we stopped networking. Whether you want to make your life more meaningful or bolster your business or further your career prospects, you can’t do without networking. However, you’ll have to be patient if you want to exploit the benefits of networking in a positive manner.
Networking is not something like instant coffee that can give you immediate gratification. Once you start connecting with people and building on your contacts, you’ll have to give the time for the benefits of networking to trickle down to you. You should always keep an open mind and have a flexible approach when you’re networking instead of harbouring a ‘what’s in it for me’ attitude. Nevertheless, before you can decide to invest your time, money and efforts for networking, you’d certainly like to know the Reasons Why Is Networking So Necessary.
1. Helps in Widening Your Social and Business Circles
The potential behind connecting with different people with a diverse range of backgrounds on a personal level is immense. You never know in what way your linkage with a certain individual will help you in finding a better job or open the floodgates for leading an improved quality of life. The advantages of networking via the phone or the Internet are eclipsed by the drawbacks.
Since you cannot see the person in flesh and blood, you tend to make a lot of assumptions and come to harbour prejudices about the person. But networking in person not only helps you in making the right impressions about yourself but you also happen to get the correct vibes about the individual you’re interacting with. Therefore, the more you network on a person-to-person basis with people from different walks of life, the better chances you have of ameliorating the quality of your life.
2. Networking Increases the Prospects of Higher ROI
If you have been running a business or working in a large establishment for a long time, you’d certainly be aware of the importance of networking. In today’s competitive business or commercial environment, all companies and businesses, big or small have to constantly keep on exploring new markets for their products and services. Furthermore, they also need to hold on to their existing client bases.
So, if you want to keep your business or establishment not only afloat but stay ahead of the competition, you’d have to sustain the loyalty of your existing customers and find new buyers or clients as well. So, needless to say, you’d have to network extensively. Networking will help in bettering the chances of return on your investments and increasing the revenues gradually leading to the growth and development of your entity.
More often than not, your business is unable to prosper for want of opportunities. Networking brings you in touch with a lot of individuals, many of whom might prove to be instrumental in opening up a world of possibilities for you. These opportunities can be translated into joint ventures and business tie-ups, resourceful leads, million-dollar deals, and so on.
3. Networking Delineates Your Social Stature
Networking brings you to close to a diverse variety of individuals with different social and economic backgrounds. It goes without saying that everybody identifies you with the sort of company you keep. Your social stature automatically goes up if you’re seen networking with cultured and erudite people.
4. Networking Helps in Promoting Yourself
No matter in whatever profession or calling you are in, you’ll need to promote yourself along with your area of specialization. So, irrespective of whether you’re an engineer, entrepreneur, doctor, politician or an artist, you’ll need to canvass your skills and advertise your services or products. You might consider yourself to be an ace in your specific professional segment but how’d others come to know about your special abilities? So, this is where networking comes in. Networking will help you to find a niche market for your products or services or assist you in connecting with those people who’ll benefit from your aptitude and skills.
5. Networking Heightens Job Opportunities
In today’s world, people are changing jobs and switching careers more frequently than ever before. Technological advancements in almost every commercial or industrial segment have created and thrown up new job positions that were unimaginable even two decades back. Technological developments have also enhanced the different channels of networking.
In this context, it can be concluded without an iota of doubt that people landing new jobs and cornering plum positions can be owed largely to effective networking. Your possibilities of finding a more lucrative job goes up when you go all out in networking with people with diverse backgrounds. These days, many people get good job offers via contacts and referrals. So, you’d have to network and stay in touch with some reliable contacts not only to keep self updated on the job opportunities that are created but capitalize on these as well.
6. Networking Makes You Professional Visible
Have you been wondering as to why you haven’t been getting that interview call (that you’ve been awaiting for long) despite having the required academic qualities and professional experience? It could be probably because you haven’t been networking comprehensively enough to make yourself visible to those who matter. We all live in a highly complex world where competition is cut-throat in every commercial or business segment.
Being meritorious and having the requisite skills in your area of expertise alone will not help you in becoming successful. You’ll have to network effectively with your superiors and powerful people. You’ll have to create a business relationship with these people so that they keep yourself in the loop for a new job offer or promotion.